One of the terms that is regularly used in Martinsons' communication is "Powered by Holmen" and which is now also confirmed in the new logo. This is one way of describing the relationship between Martinsons and Holmen, where one of the success factors is the ability to take advantage of each other's strengths. Martinsons draws strength from the security of a large and respected player like Holmen, and Holmen makes use of the knowledge and experience in wood construction that Martinsons has. The hope is that the visual expression will convey the common strength.
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